On July 28, 2023, at 20:00, the highly anticipated 31st World University Summer Games (referred to as the "Chengdu Universiade") held its opening ceremony at the main stadium of the Dong'an Lake Sports Park in Chengdu.
The Chengdu Universiade, following the Beijing Universiade in 2001 and the Shenzhen Universiade in 2011, is the third time that mainland China has hosted the World University Summer Games. It is the first large-scale international sports event held in an open format in China since the outbreak of the COVID-19 pandemic. It is also the first time that a comprehensive world-class sports event has been held in Western China. As one of the largest and most prestigious sporting events in the world, it represents not only the dreams of the university students but also the hopes and glory of the city of Chengdu.
As the main venue of the Chengdu Universiade, the Dong'an Lake Sports Park has also planned to open theme-based commercial facilities in the near future. Continuing the concept of "technology-enabled, intelligent Universiade," it aims to provide high-quality and high-standard digital technology services for post-games operations. Science Technology Transmission Co., Ltd. (referred to as "Science Transmission") will support the event from the "backline" by providing intelligent data capabilities, creating a memorable Universiade with Chengdu characteristics and future orientation.
It is well-known that the level of digitization is a crucial factor in determining the quality of services and is a critical support for improving the operational efficiency, profitability, and cost reduction of venue commercial operations. It is also a key factor in evaluating the effectiveness of post-games normalized operations for the Universiade. To address this, Science Transmission has provided a set of commercial retail management solutions for the venues, offering a "new approach" and constructing an integrated cash register terminal service management and digital analysis operation system to boost the "sports+" commercial operational strength of the city-level cultural and sports landmark.
High Specifications and Layout: The solution aims to improve the operational efficiency of commercial services. Based on Science Transmission's intelligent cash register system, it shapes the ability of "high conversion of venue traffic" and "new space for sports consumption," laying a foundation for creating higher value for the venues.
Excellent Strategy of the Solution: Through forward-looking service strategies, it focuses on providing an integrated commercial retail support system for service terminals and creating digital tools to provide "intellectual support" for terminal business and experiential services.
Specialized Business Direction: Focusing on the competitiveness enhancement of post-games normalized commercial operations, it easily handles cash register operations in different retail scenes such as sports goods stores, sports entertainment venues, trendy clothing stores, and restaurants through comprehensive control and management. It also empowers marketing and business operations, serving the intelligent Universiade.
New Technological Capabilities: With the concept of "light application of the entire system," this solution has good system openness and strong compatibility. It achieves efficient cash register collaboration and data flow synchronization, enables quick cash register, aggregation payment, facial recognition payment, digital currency, and other payment methods, effectively simplifying the process of terminal service and reducing the workload of operational sales staff.
The value of Science Transmission's commercial retail management solution lies not only in supporting the normalized commercial operations of the venues but also in reshaping the business and creating value as the goal. It is not simply the accumulation of software and hardware but a comprehensive consideration from the perspective of managers, operators, participants, and other roles, aiming to create a new ecological system of intelligent "sports+" venue business. In this way, it injects new momentum into the "Intelligent Universiade" in Chengdu.
Currently, Science Transmission has completed the construction of the commercial retail management system for the Dong'an Lake Sports Park, the main venue of the Chengdu Universiade, and it will officially start operating after the Universiade. In the future, it is believed that with the empowerment of the commercial retail management system, the theme-based commercial facilities within Dong'an Lake Sports Park will amplify the multiplier effect of the Chengdu Universiade, continue to promote the development of the sports industry, and lead the new upgrade of consumption.
As a practitioner and enabler of industry digitization, Science Transmission has demonstrated outstanding technological capabilities, having provided support for several large national/international projects such as the 2010 Shanghai World Expo and the Palace Museum in Beijing. It has continuously honed its strength in intelligent technology. With this goal in mind, Science Transmission will also bring forth more new technologies and solutions in the future, jointly embracing the innovation and transformation of the digital era with its customers.
Set sail with intelligence and join the "invitation of the Universiade."